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Dynamic Equity, Founder Compensation, and Co-ops: A Plain-Language Guide

Cooperative founders often shoulder outsized risk, including unpaid labor, personal cash, and emotional strain, without clear guidance on fair compensation. In this plain-language guide, Jason Wiener and Jenny Kassan explore how dynamic equity can reward real contributions over time while staying true to cooperative principles. They outline practical, coop-friendly models that balance fairness, legality, and long-term mission.

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